Are You Forgetting the Most Valuable People in Your Business?
“Educate your customers.”
You’ve heard it before—but what does it really mean? Educate them about what?
Here’s the truth: Many businesses are laser-focused on finding new customers. They throw time, money, and energy into chasing leads. But the real goldmine? Your current and former customers.
Think about it—they’ve already trusted you enough to buy once. That means they’re qualified, warmed up, and more likely to buy again. Yet many businesses let these valuable relationships fade. Don’t be that business.
Why You Must Shift Focus
Instead of constantly trying to sell old products to new people, flip your strategy:
Sell new value to people who already know you. Do this well, and you’ll see improvements in three crucial areas:
- Revenue consistency
- Brand loyalty
- Overall customer experience
Let’s dig into how you can do this—and how modern tools like WhatsApp, Messenger, SMS, and email automation make it easier than ever to stay connected and relevant.
🔑 4 Core Practices to Retain and Re-Engage Customers
1. Stay in Contact — Really Contact Them
It’s not enough to say you care—you have to show it. Use communication tools that your customers are already using. This isn’t 2005—email alone won’t cut it.
- Send a thank-you voice note on WhatsApp or Messenger after a purchase.
- Schedule a follow-up SMS a few days later asking how they’re enjoying the product.
- Drop them a personal message on their birthday or purchase anniversary.
- Create a broadcast list on WhatsApp for loyal clients and drop exclusive early-bird offers.
When customers feel like more than just a transaction, they stick around
2. Post-Purchase Assurance — The Relationship Doesn’t End at Checkout
One of the biggest complaints consumers have is feeling abandoned after a purchase. Show them you’re in it for the long run:
- Automate a follow-up message or WhatsApp reminder to check how things are going.
- Share a simple video tutorial or FAQ about the product.
- Make your support easily accessible—pin your contact info in WhatsApp group chats, IG bios, and thank-you emails.
Small touches like these reduce buyer’s remorse and build trust.
3. Give Loyal Customers the VIP Treatment
Make your existing customers feel like insiders.
- Create a VIP group chat for loyal buyers with sneak peeks, exclusive discounts, or even direct access to you or your team.
- Offer preferred pricing or perks like extended guarantees.
- Launch a loyalty program that rewards repeat purchases with perks—early access, free shipping, extra support, etc.
Remember: a small group of loyal customers can drive the majority of your revenue if you treat them right.
4. Operate with Radical Integrity
n a world where sketchy marketing is everywhere, your honesty and transparency can be your greatest assets.
Be upfront. Be consistent. Be human.
People crave authenticity, especially in digital interactions. If you say you’ll follow up—do it. If you make a mistake—own it. This approach creates trust, and trust creates long-term business.
🧠 The Education Mindset: Stop Selling. Start Teaching.
Here’s where the magic happens: When you focus on helping instead of selling, you earn loyalty.
Teach your customers things they genuinely care about:
- How to use your product better
- How to improve their life or business
- How to avoid costly mistakes
Give them tools, templates, videos, and valuable insights.
Examples:
- A fitness coach could share weekly nutrition tips via WhatsApp.
- A software brand might offer monthly Q&A sessions on Messenger.
- An eCommerce brand could create short Reels or TikToks on “How to make the most of your purchase.”
If your content makes them better, they’ll keep coming back for more.
🚀 Final Thoughts: Reimagine Your Customer Strategy
Jay Abraham nailed it:
“Your best prospects are your existing customers.”
You don’t need to reinvent the wheel. You just need to nurture what you already have. Through consistent contact, valuable education, integrity, and appreciation, you’ll build a loyal base that buys more often, refers others, and becomes your brand’s biggest fans.
Ready to put this into action?
Take our FREE test drive—we’ll show you how to build systems to educate, engage, and retain your customer base like a pro.
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